Holiday chaos is over. Time to tackle the little website issues you've been meaning to fix.

Here’s what to do:

1. Find your store button. Can someone easily figure out how to browse and buy? Make sure the next step is obvious, especially on mobile.

2. Check your product descriptions. Are your products explained in plain language? You can ask AI to take your current descriptions and re-write with a focus on clarity.

3. Explain products in benefits over features. Features describe what your product is; benefits explain why your customer should care. For example: Super-soft stuffed animal might be explained in benefits, like: Super-soft for sleepy snuggles and a little extra courage when the lights go out. If your store has many items in it, select a few best-selling items to update this month.

4. Test the entire purchasing process. Click your buttons and links. Check that your purchase form works, your contact information is accurate, and customers aren't encountering broken pages. How clear is the communication that is received following purchase?

Write down any additional improvements you'd like to make over time and add them to your future marketing priorities. For now, a few meaningful improvements is a win.

The holiday gifts have been opened, and customers have had some time to experience your products.

If asking for reviews is not built into your normal sales process, now is a natural moment to invite feedback.

Here's what to do:

• Choose the appropriate review destination. For a local brick-and-mortar business, the best platform might be Google. For an online-only product brand, reviews on individual product pages may be more valuable.

• Find or create your direct review link. For Google, open your Business Profile, select Read Reviews, then Get More Reviews to copy the link. Need help? Google Business Profile Help

• Identify a group of recent purchasers who have experienced their products.

• Send a short thank-you message inviting an honest review, with one clear link.

If review requests are already part of your normal sales process, use this opportunity to go a little deeper. Reach out to a small group of customers and ask for specific feedback about their experience. What do they love? What could be better? What questions did they have before purchasing? Their answers could help you improve your products, website, or customer experience.

Create one compelling story that could interest a journalist, blogger, or podcast host.

Here’s what to do:

1. Choose a timely angle. Think about what parents and gift-givers will be shopping for in the coming months, like: spring baby showers, Easter baskets, Mother's Day, and family travel are good starting points.

2. Give it an interesting hook. Don’t make a generic list, like Best Baby Products. Get more specific, like: Baby Shower Gifts That Aren't Another Onesie or Toxin-Free Nursery Finds for Spring.

3. Find three publications that cover similar topics. Look for recent shopping roundups that have covered similar topics in outlets such as Parents, The Bump, Motherly, or local/niche parenting publications. Pay attention to the kinds of products they feature and who writes those articles.

4. Make sure your product belongs. Can you explain, in one or two sentences, exactly why your product would be useful to readers of that roundup?

5. Prepare your pitch. Write a short introduction to the roundup concept, explain why it's relevant to the publication's audience, and include your product's most compelling details, price, purchase link, and available imagery.